Empowering Women With
Financial Freedom at
Every Life Stage.
💌
Community First
🔮
Financial Wellness
💶
Smart Investing
📖
Advocacy
💌 Community First 🔮 Financial Wellness 💶 Smart Investing 📖 Advocacy
Introducing FemNEST
FemNest is a new kind of financial platform built by women, for women.
We’re here to help close the gender pay and wealth gaps by offering smart, flexible support through life’s key moments, whether that’s career breaks or changes, trying to conceive, motherhood, menopause, health challenges like PCOS or endometriosis, divorce or loss of partner, and planning for retirement.
With the right tools, tailored financial products, expert education, a supportive community and strong advocacy, we believe every woman should have the freedom to feel financially secure, supported, and in control of her future at every life stage and on their own terms.
We’re not here to squeeze women into a system that wasn’t made for them. We’re here to inject the feminine, reimagine and rewrite it. With flexible products, honest conversations and a mission rooted in equality, FemNEST is about shifting power and putting wealth where it belongs.
Join the Community On Substack.
"Be the change you want to see in the world—for yourself and future generations."
At FemNEST, we’re not just building a platform, we’re building a movement. A safe, smart, and supportive space for women to take control of their financial lives and rewrite the rules together.
A supportive ecosystem of financial tools, expert education, peer connection, and powerful advocacy, designed to help women take control of their money and future.
The FemNEST Toolkit
Community First
Peer support that builds a circle of women who get it, because money talk should be normal, not intimidating.
Smart Investing
Supportive products for life moments like parenthood or health breaks, helping you stay financially secure when life changes.
Financial Wellness
Smart, accessible workshops, courses and mentorship designed to grow your wealth at your pace.
Legislation & Advocacy
We push for pay equity and transparency because closing the wealth gap means changing the rules, not just playing by them.
Your story is our story.
My Why?
Hi I am Serena G, Founder of FemNEST and here is my why.
After years in corporate, I hit burnout and pivoted into freelance life. While navigating that transition, I was also managing a lifelong diagnosis of PCOS, going through fertility treatments, and once I had conceived and given birth, I was caring for my son, who was born with a medical condition.
With limited savings, no backup plan and the need to take unpaid time off, all while carrying the emotional weight of these unforeseen situations, I found myself asking:
Why does financial security feel so out of reach, especially for women facing life’s biggest transitions or breaks?
That question stayed with me. Not just through my own experience, but through the stories I heard every day in the communities I work with.
As the founder of Sense and Forum, a community agency supporting FemTech and female-led brands, I’ve built safe spaces where women and minority groups show up with raw honesty. I’ve seen the power of connection, of shared truth, and of building things for us, by us.
That’s where FemNEST began.
A platform shaped by real lives and real challenges. Community-first, designed to support women through career changes, divorce, loss of a partner, fertility, motherhood, health conditions and all the beautifully messy in-betweens.
Because money shouldn’t be what holds us back from feeling safe, seen and in control of our future.
Work With Us
Investor - Partner - Member - Intern
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Your story is our story.
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